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Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car?  Probably not.  In fact, studies show that most of us notice the ads AFTER we have purchased our new car.  Mumbai to Lucknow Flights Let's face it... consumers are emotionally driven.  They make purchases for the feeling they get, and then look for the logical benefits to justify the purchase.  That's why we notice all of those ads after the fact! Wise marketers make good use of this insightful knowledge.  Good advertisements get the benefits in front of the customers so vividly that they experience the benefits before they even buy the product.  Once they see themselve enjoying it, they've just "gotta have it!" 1  Make It Picture Perfect Forget about your product or service for a minute and focus on the consumer.  What will he enjoy when he has dug out his money and taken...

“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ‘designer tissue’. So, yes, for a graphic designer and writer who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The ‘suck ‘em in with good copy and fab color combo’. Hey, I am still a consumer, remember that. I am entitled to fall for nice packaging, I have a prevailing right to be human. Mumbai to Lucknow Flights But they are so pretty…the packaging. I swear! They have the ‘nature lover’ packaging, the ‘fruity’ packaging, the ‘woman on the go’ packaging, and then they have the ‘kids’ packaging. I grabbed 4 of each design packages and made a run for the counter with them with my screaming kid...

The Custom Air Force Ones from the very day they were launched in the market, met with great acceptance of the crowd because they were fantastically designed and they were incredibly comfortable. The ‘air technology’ is nothing but highly pressurized air trapped under the sole of the shoe to give the foot perfect buoyancy and never-before-felt comfort. Mumbai to Lucknow Flights The Custom Air Force Ones were received so well by the public that in 1986 Nike based on the tremendous boost in its sales, crossed for the first time a turnover of $1 billion. From then on everything is history. Nike has since brought out many models based on the air cushion and with it grew into a larger than life company.  Between 1990 and 2000, in the short span of ten years, Nike opens more than 14 Niketown stores which actually further establish its name on the global market. But let us come back to our Custom Air Force Ones (www.urbanhotlist.com) – the shoes that revolutionized forev...